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Your API Documentation Content Marketing Strategy

August 2, 2018 - Content Marketing, Practitioner Marketing

What could be more boring than API documentation? At least, that is how most of us view documentation—but not developers. API docs are one of the fastest ways to learn about a product and what it does. And API docs are one of the best…

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Practitioner content marketing is an approach to building thought leadership by publishing content about important technical issues or problems in your market space, and the content is written by practitioners from outside your company.

Practitioner Content Marketing Playbook: Practitioner Personas

May 1, 2018 - influencer content marketing, Practitioner Marketing

I know, you are just slapping yourselves silly because you missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you…

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Developing Topics for Practitioner Marketing: It’s Tough, But Someone Has to Do It

March 1, 2018 - Practitioner Marketing, Share of voice

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the practitioner marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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Practitioner marketing

Your Practitioners Should Know Your Product—But Not Too Well

December 19, 2017 - Practitioner Marketing

When planning a practitioner marketing strategy, you should make sure your practitioners are experts in your product or service—Right? Not quite. Although it may seem like the people who have the most familiarity with your product are best equipped to develop articles, videos or other…

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