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Developing Topics for Practitioner Marketing: It’s Tough, But Someone Has to Do It

March 1, 2018 - Practitioner Marketing, Share of voice

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the practitioner marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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Practitioner marketing

Your Practitioners Should Know Your Product—But Not Too Well

December 19, 2017 - Practitioner Marketing

When planning a practitioner marketing strategy, you should make sure your practitioners are experts in your product or service—Right? Not quite. Although it may seem like the people who have the most familiarity with your product are best equipped to develop articles, videos or other…

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