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technical content marketing

Why Technical Content Marketing Beats Face-to-Face Sales

March 31, 2020 - Practitioner Marketing, The Influencer Whisperer

They say nothing beats face-to-face communication. In general, that may be true. But when it comes to technical sales – selling to a technical audience – we beg to differ. When used the right way, quality technical content can have even more of an impact…

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