Content marketing should be architected around personas, not your brand. Some content marketing can be cut and dried. You can create content about yourself for self-promotion. Or, you can create content for SEO, serving clicks simply to increase traffic, irrespective of the value of your…
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All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…
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In the brave new world of DevOps tools, something our customers have come to depend on as part of our practitioner content delivery service is the help we give them developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to…
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Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…
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Before you cringe internally at yet another blog post jumping on the blockchain bandwagon, it’s important to keep in mind that it is still an important conversation. And yes, we are filled with self-loathing. But as experts in producing practitioner-written content, we have seen some…
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Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…
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Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…
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Writing meaningful content is hard. Choosing what to write about is even harder—especially in the practitioner marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…
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Every healthy business needs to build a press kit—especially technology businesses that deal with jargon-laden terms and complicated subjects. What is a press kit? A press kit is a packet of information presented physically or digitally that gives an overview of your company, access to…
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Our top 10 blog posts from 2017 indicate that product managers and marketers in the tech and sciences spaces are looking towards case studies that point to increasing share of voice, calculating share of voice, content marketing strategy, influencer marketing, practitioner marketing, and managing the…
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