Our Blog

How to Create a Topic Strategy to Increase SOV

July 8, 2021 - Content Marketing

Selecting topics that improve your share of voice (SOV) is one of the most important details in content marketing. When marketing to a technically-savvy audience, topic selection itself can become a particularly daunting problem because it requires a certain amount of subject matter expertise to…

Read More

Thought Leadership Content Marketing Best Practices

June 21, 2021 - Practitioner Marketing

Do thought leadership content marketing best practices differ from those of practitioner marketing? You may not think so. After all, thought leadership pieces are best generated by practitioners, as the topics that interest practitioners are those issues that your customers face and are often unaddressed….

Read More

Marketing for a Tech Startup? You Have a Target on Your Back

May 15, 2021 - Marketing to Developers

Joining the startup community is exciting. Even more exciting is the ability to execute in such a knee-jerk environment. Tech startups are often founded by technical people—people who don’t have much marketing experience but know they need it. And when pressured by investors, they are…

Read More

How to Measure Share of Voice for Practitioner Content Marketing

April 19, 2021 - Practitioner Marketing

Share of voice (SOV), when calculated correctly, measures the impact of your brand’s practitioner content marketing compared to that of your competitors’, over time. All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build…

Read More

Implement Persona-Driven Marketing

April 5, 2021 - Content Marketing

Content marketing should be architected around personas, not your brand. Some content marketing can be cut and dried. You can create content about yourself for self-promotion. Or, you can create content for SEO, serving clicks simply to increase traffic, irrespective of the value of your…

Read More
error monitoring

Topic Facets: Error Monitoring

July 12, 2018 - Practitioner Marketing

In the brave new world of DevOps tools, something our customers have come to depend on as part of our practitioner content delivery service is the help we give them developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to…

Read More
chatops

ChatOps

July 5, 2018 - Practitioner Marketing

Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…

Read More
Enterprise Blockchain

Topic Facets: Enterprise Blockchain

June 28, 2018 - Practitioner Marketing

Before you cringe internally at yet another blog post jumping on the blockchain bandwagon, it’s important to keep in mind that it is still an important conversation. And yes, we are filled with self-loathing. But as experts in producing practitioner-written content, we have seen some…

Read More

Topic Facets: API Monitoring

June 14, 2018 - Practitioner Marketing

Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…

Read More
serverless computing

Topic Facets: Serverless Computing

June 7, 2018 - Practitioner Marketing

Producing expert-written content for highly technical markets is our strength. However, something our customers have come to depend on as part of that service is help with developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to develop your own…

Read More