Working with small businesses that are trying to figure out how to use social media to their advantage, I am repeatedly asked about ROI. Everyone wants to know how using social media is going to help them do business and generate sales. To this I…
Read More →
Using social media to promote your business does not mean using social media to do business – not, at least, if it’s done right. It means using social media to “un-market.” I like the term “in-bound marketing,” describing an environment you create where qualified customers…
Read More →
Recently there was some controversy surrounding one of my posts on DevOps.com. I responded here, got some support here, and at this point, the situation is basically resolved. But the experience got me thinking. What’s the best way to respond to a social media crisis?…
Read More →