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Our Blog

Culture

Handcrafting Company Culture: Fixate’s Approach

June 15, 2017 - Business Psychology

Culture is a critical component to the success of the modern company. It not only identifies key aspects of what the company is and stands for, but also subtly tells a story of where the company has come from and where it is headed. However,…

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PR Agencies

How to pick a PR agency for your tech startup

November 17, 2016 - Marketing to Developers

PR activities are not reserved for large businesses with an already established brand. PR agencies can help any business gain exposure and set a PR strategy into motion. But they are expensive, and for a tech startup, there are additional factors you should consider. When…

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Responding to a Social Media Crisis

February 9, 2015 - Business Psychology

Recently there was some controversy surrounding one of my posts on DevOps.com. I responded here, got some support here, and at this point, the situation is basically resolved. But the experience got me thinking. What’s the best way to respond to a social media crisis?…

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The Skinny on Lean Startups

November 6, 2014 - Business Psychology

Using lean for streamlining manufacturing processes has certainly had some enviable successes, and applying it to other areas of business seems like a great idea. Certainly, every area of business can benefit from eliminating waste across value streams and universally optimizing methods. But, in terms…

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Process Addiction: A Business’s Silent Killer

October 31, 2014 - Business Psychology

In psychological terms, a process addiction is a condition similar to substance addiction—without the substance. Often referred to as an “invisible addiction,” there are usually no outward signs the person is suffering. But just because the person is addicted to an activity rather than chemically…

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In Startup Investment, There are Few True Angels

October 24, 2014 - Business Psychology

It started as a term on Broadway: investors who fund theatrical productions were called “angels.” These days it has come to mean an investor who provides capital funding for a business startup, usually for convertible debt or ownership equity. They can be a godsend (no…

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Hockey Sticks are for Hockey, Not Business

October 17, 2014 - Business Psychology

So far, you’ve built your business right, and now you’re looking for investors. You invested some of your own money, and you have a good track record. You avoided a lavish budget, and your ask is reasonable for your field. It’s the critical point in…

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Finding Competition in Unexpected Places

September 12, 2014 - Business Psychology

Competition is one of those rare things that can be both good and bad—sometimes at the same time! Glancing through historical quotes about competition gives us Walt Disney’s take: “I’ve been up against tough competition all my life. I wouldn’t know what to do without…

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