Our Blog

What It Really Takes to Write a Technical Blog Post

May 23, 2019 - Content Marketing, Practitioner Marketing

Writing a blog post — specifically, a blog post on a technical topic that will impress readers — is like painting a wall in your house. If you’ve never done it before, it’s easy to underestimate how much work it takes to complete the job…

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Be a Know-it-all:  Transform Your Tech Writing to Tech Marketing

January 5, 2016 - Marketing

Technical writing is difficult. Technical marketing can seem even more difficult. Scientists, technology developers, and marketeers all struggle with transforming technical specs into a story. Why? Tech writing reveals what the product is and does — a cinch for a technical person. Tech marketing reveals…

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Writing Copy

September 5, 2014 - Contributor Musings
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