Conferences, trade shows, expos and similar events are the lifeblood of many technical marketing operations. They’re a place for demonstrating products, generating leads and nurturing existing customer relationships. But what do you do if an event you planned on hosting or attending is canceled; or…
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I’m dyslexic, yet I’m in the business of content creation. How the hell does that work? For me, it works great. I get to write a stream of consciousness, and never re-read. For those who have to copy edit my content, it’s not as fun….
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Your content marketing strategy may be working for you today. But will it keep working tomorrow? Given the pace at which content marketing is changing, that’s an important question to ask. The behavior and expectations of content marketing audiences are constantly evolving, and content that…
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Writing a blog post — specifically, a blog post on a technical topic that will impress readers — is like painting a wall in your house. If you’ve never done it before, it’s easy to underestimate how much work it takes to complete the job…
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Technical writing is difficult. Technical marketing can seem even more difficult. Scientists, technology developers, and marketeers all struggle with transforming technical specs into a story. Why? Tech writing reveals what the product is and does — a cinch for a technical person. Tech marketing reveals…
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