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image of bubble soccer illustrating how influencer product testing bursts your bias bubble

Burst Your Bias Bubble with Influencer Product Testing

October 11, 2016 - Influencer marketing, influencer product testing, Marketing

There is a lot of luck associated with the success of a new product or major feature. But success is also predicated on an organization’s openness to gathering unbiased, external feedback before the product is launched. In psychology, there are two cognitive biases working against…

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The Importance of Using a Persona

January 29, 2015 - Marketing

Around 200 billion tweets are sent every year, more than 30 billion pieces of content are shared on Facebook each month and more than 2 million blogs are posted every day. So with all this competition, how do you make sure you and your content…

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