we are </bad> coders*turned [guerrilla] marketers*Evangelism for DevOps *..FIXATE...

- Navigating the notoriously challenging Developer Market -

what we do

The developer tools market is fragmented and filled with challenging personas.

You have solutions that make software development better.

We get those solutions to market.
<h3><b>Market Pulse</b></h3>

Market Pulse

Before you can conquer a market, you need to know the landscape. Market Pulse is a strategy component that analyzes the critical elements you need to know before you jump in.

<h3><b>Persona Development</b></h3>

Persona Development

You can't know your target enough. What makes them tick? Where do they hang out? What do they care about? Persona Development provides a profile of your target personas to guide your social media and community activity strategies.

<h3><b>Competitive Analysis</b></h3>

Competitive Analysis

Every product needs a roadmap. Competitive Analysis and Product Teardowns allow your team to tailor conversations to strengths and weaknesses.

<h3><b>Content Plan</b></h3>

Content Plan

A comprehensive list of compelling topics and conversations created specifically for your target market. And with those topics in hand, we will curate your content, execute your blogs, write your white papers, build your case studies and create your one-sheets.

<h3><b>ISR/SE Playbook</b></h3>

ISR/SE Playbook

Take all you’ve learned and empower your sales team with scripts for selling to your market,
overcoming objections and conveying compelling value propositions.

<h3><b>Street Team</b></h3>

Street Team

Activate the essential peer-to-peer recommendation faucet using our fully-empowered army of nerds. Our Street Team will attend events, find your target market and share their enthusiasm for your product!

we help:

Did you know there are

million developers

+ ISVs

developer forums

who we are

  • smile more

    Janessa O’Fallon

    Director of Marketing
  • 735512_10151233108424811_848768394_o

    Chris Riley

    The Talent ☁
  • 154368_10152467066554165_8856945626789374626_n

    Patrick O’Fallon

    Operations
  • SAMSUNG

    Erin Martell

    Editor
  • dando

    Daniel Elm

    Silicon Valley Region Mgr
  • Jessica

    Jessica Dally

    Market Specialist
  • lego army

    Evangelist Army

    Evangelist Army
  • Screen shot 2015-02-24 at 11.32.01 AM

    Open Positions

    Careers

prices

We have packages for every budget.
Tip: hover mouse over package items for details!
  • Intro Analysis
  • Market Pulse
  • Persona Development
  • Content Roadmaps
  • Product Tear Down
  • PR Coaching
  • Vet Messaging
  • Playbook
Select Plan
  • 6 Articles / mo
  • Forum Engagement
  • Evangelist Army
Learn More
  • 8 Articles / mo
  • Forum Engagement
  • Evangelist Army
Learn More

contact

Fixate,
2324 Second Street,
Livermore, CA 94551





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