we execute your content strategy*create a meaningful voice *through credible technical content

- Content Marketing & Evangelism for Techies -

what we do

The modern IT, and software development ("DevOps") market is fragmented.

We help you create a meaningful voice via technical content and market analysis, to break through the noise.
<h3><b>Market Pulse</b></h3>

Market Pulse

Before you can conquer a market, you need to know the landscape. Market Pulse is a strategy component that analyzes the critical elements you need to know before you jump in.

<h3><b>Persona Development</b></h3>

Persona Development

You can't know your target enough. What makes them tick? Where do they hang out? What do they care about? Persona Development provides a profile of your target personas to guide your social media and community activity strategies.

<h3><b>Competitive Analysis</b></h3>

Competitive Analysis

Every product needs a roadmap. Competitive Analysis and Product Teardowns allow your team to tailor conversations to strengths and weaknesses.

<h3><b>Content Plan</b></h3>

Content Plan

A comprehensive list of compelling topics and conversations created specifically for your target market. And with those topics in hand, we will curate your content, execute your blogs, write your white papers, build your case studies and create your onesheets.

<h3><b>ISR/SE Playbook</b></h3>

ISR/SE Playbook

Take all you’ve learned and empower your sales team with scripts for selling to your market,
overcoming objections and conveying compelling value propositions.

<h3><b>Street Team</b></h3>

Street Team

Activate the essential peer-to-peer recommendation faucet using our fully empowered army of nerds. Our Street Team will attend events, find your target market and share their enthusiasm for your product!

Offering

  • Blog Creation
  • Fixate Content Engine
  • Tech Evangelism
  • Topic Selection
Learn More
Learn More

contact

Fixate IO
2324 Second Street,
Livermore, CA 94550





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who we are

  • alex_headshot

    Alexa Douglas

    Program Manager
  • laurie-headshot

    Laurie Hindes

    Content Strategy and Growth
  • 154368_10152467066554165_8856945626789374626_n

    Patrick O’Fallon

    Director of R&D
  • smile more

    Janessa O’Fallon

    Director of Marketing
  • brad

    Brad Oliver

    Sr. Product Manager
  • 735512_10151233108424811_848768394_o

    Chris Riley

    Principle Analyst
  • twain

    Twain Taylor

    Sr. Wordsmith
  • kammy_headshot

    Kammy Wood

    Content Quality Manager
  • lego army

    Evangelist Army

    Evangelist Army