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Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

August 17, 2017 - Content Marketing, influencer content marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

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business strategy

Mirror, Mirror on the Wall, What’s the Most Beautiful Metric of Them All?

July 20, 2017 - Content Marketing, influencer content marketing

I recently witnessed the following dialogue (true story): Queen of Marketing (QoM): “Mirror, mirror on the wall, is my metric the most beautiful metric of them all?” Mirror: “Alas, my queen, there may be one prettier still. But, beware, the metric you seek could be…

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content marketing workflow

Smooth Handoffs: Reducing Friction in Your Content Marketing Workflow

June 22, 2017 - Content Marketing, influencer content marketing

At Fixate, we use tools like Trello to help manage our influencer content marketing workflow. However, we’ve found that even the best-planned process can have friction points that can slow or even stop your workflow cold. Here are a few observations and solutions that can…

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startup accelerator

Content Marketing is the New PR

June 6, 2017 - Content Marketing, influencer content marketing, Share of voice

PR is simply a way of keeping your brand top of mind within your industry and for your target customer. Though you may be putting all your effort into selecting a PR agency, you may actually have one sitting inside your own marketing team. With…

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modern marketing techniques

Beneath the Hoodie—How Effective Marketing Can Help Prevent Ransomware

May 25, 2017 - Content Marketing, Marketing

As the world continues to feel the impact of the latest ransomware attack, cleverly coined WannaCry, this is an excellent time to reflect on a systemic approach to combating these types of attacks. Ransomware is not new. At its core, WannaCry exhibits both traditional and…

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Image of line of people illustrating the power of persuasion of using influencer marketing for SaaS

Fixate Influencer Marketing for SaaS

March 21, 2017 - Content Marketing, Influencer marketing

If you are reading this blog, then you are living in the noisy world known as Marketing Software as a Service (SaaS). Your world is either a slog, fighting entrenched platforms like SalesForce, or you’re in the murky realm of educating a skeptical vertical market…

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Illustration showing piece of pie analogy for how to calculate share of voice

How to Calculate Share of Voice

March 15, 2017 - Analytics, Content Marketing, Influencer marketing, Marketing, Metrics, Share of voice

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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The Courage To Go Beyond the Noise

February 28, 2017 - Content Marketing, Humor and Marketing

“Attention is a resource—a person has only so much of it.” — Matthew Crawford Those of us who create content crave attention. That’s why we slog away at a keyboard, day in and day out, transforming words into ideas that we hope will get attention—any…

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