Our Blog

blog posts and technical articles

Want a Great Title? The Ultimate Guide to Writing Blog Post Titles

August 22, 2017 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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content marketing

The Influencer Whisperer: Deadlines Aren’t Dead (Not Even for DevOps Content Marketers)

May 23, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…

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Managing Influencer Content

Managing Influencer Content on Trello

May 11, 2017 - influencer content marketing, influencer management

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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quality content

The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

April 18, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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Image of woman climbing rock to illustrate getting started with influencer content marketing.

Getting Started with Influencer Content Marketing

January 26, 2017 - Influencer marketing

see the influencer marketing ROI infographic New marketing approaches like growth hacking, relationship marketing, and influencer marketing are great. Understanding their value is easy, but getting started, and getting them to fit into existing paradigms, can be challenging. Influencer marketing in particular requires planning for…

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Are You Smarter than a Fourth Grader? Then You Can Create Captivating Content

November 24, 2015 - Marketing

Technology providers often give up when faced with creating captivating content for their customers. They rely on technical jargon and leave their content hanging out in the wind, hoping the reader is bored enough, interested enough, or nerdy enough to find a reason to read…

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Pouring Water into the Ocean: Why Your Quality Content Isn’t Seen

March 12, 2015 - Marketing, Tech Evangelism

Putting out quality content has never been easy, but with the continual push to up the game from mega-distribution channels like Google and Facebook, the task seems to gets harder every day. When it feels like even the most rich and vibrant content floats away…

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The Importance of Using a Persona

January 29, 2015 - Marketing

Around 200 billion tweets are sent every year, more than 30 billion pieces of content are shared on Facebook each month and more than 2 million blogs are posted every day. So with all this competition, how do you make sure you and your content…

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Changing the Advertising Paradigm

November 13, 2014 - Marketing

We know advertising is necessary as a tool to generate revenue, demographic information and more customers. From the user perspective, though, the very people we want to target and engage can be alienated because most advertising is a “take-take” proposition. Advertising draws you in with…

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