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Content that drives customer decisions

Practitioner Marketing Playbook: Content That Drives Customer Decisions

December 14, 2017 - Practitioner Marketing

What is the best way to create content that drives customer decisions so they select your product? There are many tools available, but if you’ve successfully employed practitioner marketing for creating thought leadership, then invest in market education, you can easily segue into decision-making content….

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Market Education Content

Practitioner Marketing Playbook: Creating Market Education Content

December 7, 2017 - Practitioner Marketing

Practitioner marketing is a powerful tool for creating market education content that is authentic and persuasive. Often employed to help a company achieve thought leadership in a highly skeptical audience of experts, practitioner marketing, also called practitioner content marketing, is more than influencer marketing. Influencer…

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practitioner content

What is Practitioner Marketing?

December 5, 2017 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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Thought Leadership

Practitioner Marketing Playbook: Thought Leadership Content Marketing Best Practices

November 16, 2017 - Content Marketing, Practitioner Marketing

Do thought leadership content marketing best practices differ for practitioner marketing? You may not think so. After all, thought leadership pieces are best generated by practitioners, as the topics that interest practitioners are those issues that your customers face, and are often unaddressed. However, not…

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A Practitioner’s Guide to Becoming an Influencer

October 19, 2017 - Influencer marketing

What makes a practitioner an influencer? It’s simple—changing someone’s behavior by sharing your subject-matter expertise. What’s the best way to do that? Share your expertise using the written word and images via the interwebs. You may be thinking, “But wait! To be an influencer, I…

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Practitioner Marketing Builds Killer Apptitude

October 12, 2017 - Influencer marketing

What does it take to find a killer app? Killer Apptitude—that is, knowing how to suss out the most compelling problems to solve. Does it have to be the best technology? No. Does it have to be the smartest approach? No. So how can you…

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Dr. Jekyll and Mr. Hyde: Developers Who Write

October 5, 2017 - Content Marketing, influencer content marketing

When planning a career as a developer or a technical practitioner, the thought of being a writer rarely occurs as a potential future job or role. However, proficient technical practitioners who understand how to relay highly technical data effectively often find themselves becoming writers. Some…

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practitioner marketing

What the Photon! The Power of Nerd Cursing in Practitioner Marketing

September 19, 2017 - Content Marketing, influencer content marketing

Who would advocate something as silly as nerd cursing in practitioner marketing? I humbly take that bow. Content marketing is not just messaging. Content marketing is a tool used to create a relationship with your customer. Practitioner marketing deploys content created by a practitioner, using…

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