Author Archives: Chris Riley
Developer Relations
Why Your Developers Should Not Write Your Product Documentation
Chris Riley
Practitioner Marketing
Getting Started with Practitioner Content Marketing
Best Practices for Building a Developer Portal
Content Marketing
In Content Marketing, Waterfall Works
Viral Posts and Content Strategies
The Difference Between Vetting Influencers and Practitioners
Marketing to Developers
Marketing for a Tech Startup? You Have a Target on Your Back
Tech Evangelist: Nightmare to Hire but Great to Have
Lead Generation
Content: The Foundation of Lead Generation
How to Measure Share of Voice for Practitioner Content Marketing
Easy Numbers Lie – Be Realistic About Your Marketing KPIs
Implement Persona-Driven Marketing