Author Archives: Chris Riley
Practitioner Marketing
Tech Blogs that Build Trust: Meeting the Expectations of Techies
Chris Riley
How to Measure Share of Voice for Practitioner Content Marketing
Developer Relations
Developer Marketing Campaigns – CTAs for the DevOps Audience
Bake Developer Empathy into Your Developer Portal
Marketing to Developers
Developer Empathy or Developer Journey — Why Does It Matter?
How Much Does Original Blog Content Cost?
Why Your Developers Should Not Write Your Product Documentation
Getting Started with Practitioner Content Marketing
Best Practices for Building a Developer Portal
Content Marketing
In Content Marketing, Waterfall Works
Viral Posts and Content Strategies
The Difference Between Vetting Influencers and Practitioners