It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…
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When you are shopping vendors, knowing their competition is helpful — Maybe not in the large company procurement sort of way, but in understanding the ecosystem and the nuances between offerings. This is especially true when investigating an agency, where the advantages can be highly…
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Technical founders are amazing at a lot of things — doing a lot with little, understanding their market at the ground floor, and leading technical teams. But what they are not good at is marketing. And this is why technical founders can often be the…
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see the practitioner marketing ROI infographic New marketing approaches like growth hacking, relationship marketing, and practitioner marketing are great. Understanding their value is easy, but getting started, and getting them to fit into existing paradigms, can be challenging. practitioner marketing in particular requires planning for…
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Blockchain has everyone excited, but no one really knows what is going on. This is good news and bad news for product vendors intending to build and sell Blockchain products. Fixate has been fortunate to partner with several upcoming vendors in the space, and I’m…
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Understanding Content Authorship How content gets published matters. It may seem like authorship is a trivial thing, but it isn’t. There are three types of content authorship: authored, non-authored, and ghostwritten, and each has its own unique advantages and disadvantages. Authorship seems so trivial that…
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All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…
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Everyone at Fixate is a content purist. We believe that in technical markets, content is the pillar for all other marketing campaigns to stand on. But we understand that content alone is not going to help marketing teams hit their objectives. Content needs a chance…
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On a recent trip to meet my co-workers in Israel, software developers who I had known for 6 months at this point, one of them hit me with a funny surprise. Right after we met in person, and said our first “hello’s”, he said to…
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Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…
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