They say nothing beats face-to-face communication. In general, that may be true. But when it comes to selling to a technical audience, we beg to differ. When used the right way, quality technical content can have even more of an impact on potential buyers in…
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Too often lead generation activities are thought of in terms of lead guarantees, duration, clicks, impressions, etc. What organizations fail to realize is the content behind these campaigns directly relates to the quality of leads you will receive. That is why thinking “content first,” as…
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“Waterfall” in the tech world has become synonymous with antiquated processes and lack of execution. So it might seem strange that a content marketing agency like us, who specifically serves tech vendors, champions waterfall content creation processes. The reason is, it’s what works, and we…
Read More →Content marketing can be cut and dried. You can create content about yourself for the purpose of self-promotion. Or you can create content for SEO, serving clicks simply for the purpose of traffic versus providing content that imparts value. Both of these are valid, and…
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Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…
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Is it possible to be giddy over a standard B2B partnership? I think so. If you are a developer — even a mediocre one like myself — you know Stack Overflow. I’m a duct tape developer, and I need Stack all the time to slap…
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I’m a Millennial. If you’ve ever read anything about us, it should be automatically implied that we don’t like being sold to. We inherently don’t trust corporations. And the brands we do like are pretty high quality in that they provide an impeccable service or…
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It’s tempting to begin with a definition of influencer marketing, but what‘s really driving this marketing strategy is the customer. So what do we know about the high tech market segment? Tech souls are more than skeptical when it comes to receiving product information when…
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Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…
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It used to be that the only types of businesses that had to worry about having a developer portal were those which sold to developers. The second cohort of portals was made up of companies that had tech products and an API. But now, unless…
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