Unfortunately, content marketing does not have clear KPIs, which justifiably begs the question — Why do it? Obviously, everyone at Fixate is huge fans of content marketing, above and beyond other marketing activities. But we understand that the benefits are not always clear, and sometimes…
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A good content marketing operation will frequently intersect with the other marketing activities of SEO/SEM, Demand Generation, and Public Relations (PR). These activities are necessary to make sure that the content that is produced gets the best opportunity to excel out in the wild. But…
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While we are not experts in search engine optimization (SEO), we are exposed to it on a regular basis, and we understand its value in giving the content we produce wings. In my last post, I talked about a misconception around SEO optimization as a…
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For any good practitioner content marketing operation, the stage between complete copy and hitting the Publish button is search engine optimization (SEO). If you are reading this post, chances are you already know what that is, and that you, like us, want it to be…
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What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…
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In early 2017, Fixate created this awesome infographic that represents an ROI calculation for in-house content creation versus working with an agency such as ourselves. While the calculations are now a little dated, as we enter 2019, the magnitude of difference in cost has not…
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Numbers are king. Especially if you are in a demand generation or digital marketing role. Visits, clicks, and registrations are the metrics your job lives and dies by. But you can’t do that without having the right ad copy and destinations for your campaigns. That…
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Marketers are very familiar with landing pages. And nine times out of 10, they are focused specifically on marketing landing pages. But there is another type of landing page that is extremely powerful — the technical landing page. I will explain the difference between the…
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Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…
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You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing…
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