Our Blog

demand generation

What Demand Gen Needs to Know About Content Marketing

December 13, 2018 - Content Marketing, Practitioner Marketing

Numbers are king. Especially if you are in a demand generation or digital marketing role. Visits, clicks, and registrations are the metrics your job lives and dies by. But you can’t do that without having the right ad copy and destinations for your campaigns. That…

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landing pages

The Difference Between Marketing and Technical Landing Pages

November 8, 2018 - Marketing

Marketers are very familiar with landing pages. And nine times out of 10, they are focused specifically on marketing landing pages. But there is another type of landing page that is extremely powerful — the technical landing page. I will explain the difference between the…

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vince power

Meet the Practitioner: Vince “IT With a Purpose” Power

November 6, 2018 - Meet the Practitioner

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Practitioner Content Marketing Playbook: Metrics

September 27, 2018 - influencer content marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing…

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healthy technical blog

A Good Technical Blog Should Be a Destination, Not an Ad

September 25, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…

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Content Context

Content Context Is Everything

September 13, 2018 - Practitioner Marketing

Introduction Content context is everything. Content context is everything. Content context is everything. The above phrase is not a tongue twister (though it is fun to try to say it fast). Nor is it a meditation mantra. It’s a truth that is particularly true when…

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developer community

Meet the Developer: Introducing Mahsa “Always Improving” Hassankashi

September 6, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind…

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image of empty shells of cascarones

Why Lead Gen Is Bad for Business

August 17, 2018 - Lead generation, Marketing, Metrics, Practitioner Marketing

When you get right down to it, deals are made when you have the right contact information from the right person who has a budget and a need. All this stuff we do in marketing to build credibility, awareness and brand needs to boil down…

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difference between developer relations and developer marketing

The Difference Between Developer Relations and Developer Marketing

August 7, 2018 - Practitioner Marketing

Introduction Developer relations (DevRel), once waning, is back in vogue, and often in surprising companies. As companies try to compete in a digital world, even those selling in-person services find that they need a software application ecosystem in order to create a customer experience that…

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API documentation

Your API Documentation Content Marketing Strategy

August 2, 2018 - Content Marketing, Practitioner Marketing

What could be more boring than API documentation? At least, that is how most of us view documentation—but not developers. API docs are one of the fastest ways to learn about a product and what it does. And API docs are one of the best…

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