Technical founders are amazing at a lot of things — doing a lot with little, understanding their market at the ground floor, and leading technical teams. But what they are not good at is marketing. And this is why technical founders can often be the…
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Everyone at Fixate is a content purist. We believe that in technical markets, content is the pillar for all other marketing campaigns to stand on. But we understand that content alone is not going to help marketing teams hit their objectives. Content needs a chance…
Read More →Unfortunately, content marketing does not have clear KPIs, which justifiably begs the question — Why do it? Obviously, everyone at Fixate is huge fans of content marketing, above and beyond other marketing activities. But we understand that the benefits are not always clear, and sometimes…
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You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing…
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What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind…
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When you get right down to it, deals are made when you have the right contact information from the right person who has a budget and a need. All this stuff we do in marketing to build credibility, awareness and brand needs to boil down…
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You have decided to use practitioner content marketing to increase your website traffic and drive new business. You have fleshed out your buyer persona enough to identify the kind of practitioner and influencer personas you need to inspire buyers to purchase your product. You’ve polished…
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As Fixate continues to innovate in the area of influencer marketing by recruiting technical practitioners who create persuasive, authentic content marketing for technical markets, we find there are many aspects of this approach that are still undefined. Among them is the all-important question: What is…
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