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The Problem With Great Content

June 18, 2019 - Content Marketing

Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining…

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Frankenstein Blog Post

Beware the Frankenstein Blog Post or Whitepaper

January 3, 2019 - Content Marketing, Practitioner Marketing

Being in the content creation business, we get to see all forms of content — the good, the bad, and the UGLY. No matter how much I want to believe marketing content creation is a science, there are still subjective components. And sometimes those subjective/human…

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