Our Blog

lead generation

Content is the Big Brother of Lead Gen

July 16, 2019 - Practitioner Marketing

Too often lead generation activities are thought of in terms of lead guarantees, duration, clicks, impressions, etc. What organizations fail to realize is the content behind these campaigns directly relates to the quality of leads you will receive. That is why thinking “content first,” as…

Read More
Subscribe to the Fixate IO Blog Highlights, Amplify

Keep up with the latest Fixate IO blog posts about influencer content marketing for B2B and increasing share of voice.  Sign up here: