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The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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seo research

When SEO research harms you blog content

January 31, 2019 - Marketing

While we are not experts in search engine optimization (SEO), we are exposed to it on a regular basis, and we understand its value in giving the content we produce wings. In my last post, I talked about a misconception around SEO optimization as a…

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